RESULTS

475%
OBC gained 287 new members, a growth of 475%, in less than 12 months

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PROJECT
Rebranding & Membership Growth

CLIENT
Ohio Business Competes

SOLUTION
Improve OBC’s branding, pitch, marketing materials, website, recruitment process, and tracking process in order to attract businesses to join the coalition.

​GOALS
​

Growth
Increase membership from 50 to 300 members in 2017​

Improve Outreach
Provide outreach and marketing tools for staff/board to most effectively and successfully communicate with
businesses​

Improve Process
Simplify the internal administrative process so that staff can most efficiently and accurately track OBC activity​

HOW WE GOT S#!T DONE​

• Analyzed membership promotional materials, pitch, outreach process, and internal processes for improvement opportunities
• Rebranded all materials and content to reflect “business point of view”
• Revamped website, including automated sign-on capability​

• Wrote new member outreach communication scripts and email templates for staff and board; Trained all on tools and process
• Created internal processes and tools to track and document prospects and new members
• Pressed for accountability and results with consistent updates on new members

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